What is Content Marketing All About?

Content marketing means writing and publishing content that is relevant and informative. The content published should help the prospects in their buying decision, so that it attracts them and converts them in to loyal customers.

Importance of content marketing
Content is one of the most important elements for a website. Following will help you understand the importance of content marketing for any business :

Strong customer relationship
A content that is great will help in solving customer problems and will not push the product. Once the customers sees your honesty in helping them tackle their day to day challenges with the content you provide, they will develop strong relationship with your brand.

Credibility
You will earn a reputation in your industry with the content like white papers, ebooks, blogs or case studies. If the content is authoritative and informative, it shows that you know your industry, product and audience. It gives clarity to users and keeps them engaged.

You become a reliable source of information
If you are producing a content that is strong (in terms of influence it creates among your audiences), relevant and informative, you will be able to make a good reputation in your niche. This will take some time as it requires communicating your messages accurately and understanding the need of the target audience. Thus the ultimate goal should be to become leader in your industry.

Educates and empowers customers
A good content strategy not only helps in educating your customers about the product but also helps them in understanding your industry better. The better they know about your products/services, the more supportive will they be. Thus, it makes easier for your sales team attract them and convert them in to loyal buyers. Everyone likes to have more knowledge so help them and keep them informed with your good content. This helps you make visitors to come back to your website.

Fewer customer complaints and calls
The educated customers will contact your call centers less often as your content helps them to solve their problems.

Positive associations
Your website content not only helps in recognizing you as a leader in an industry but also you will stand as one who carries a positive image online and thus helps build brand in the long run. Good content helps people in enjoying personal connections coming with content marketing.
Over time, you will find big presence online by being positively associated with doing good to your customers.

Content marketing is a cost effective, simple strategy for businesses. For small businesses, it is a more useful because they cannot afford to expensive internet marketing tools.

Benefits of Content Marketing for Your Small Businesses

Content is the buzzword in digital marketing. Content takes the form of words included in advertising. Why are people after content? This is because it is an excellent marketing strategy that helps and makes the visitor read and make purchase decision. It also works like a viral (word of mouth) from one to many. For a small business owner, what is important is they need more than satisfied customers who spreads his business. In this post, you will read more about the benefits of doing content marketing in your small businesses.

• It is a cost-effective advertising option: Content marketing is a cost-effective marketing strategy where you need to put a little effort on creating content and posting them in your websites, social media sites and other third party sites. It takes only a chunk of your marketing budget. When you compare with the traditional form of advertising such as television, radio ads, billboards, posters etc. It takes your breath and a lot of money, efforts, time in advertising them.

• It brings credibility: Blogs, articles are the important tools of content marketing that brings credibility to your online business. The more content you publish, the more your business gets exposure.  So, create a valuable informative content that should be able to resolve all the issues or problems that your target audiences are facing. Therefore, it is a best strategy to lure the competitors' customers to your products and services.

• It is a long lasting strategy: Unlike other forms of advertising, content publications such as blogs, articles will drive traffic to your website long even after they were initially published. But this depends upon the quality of the content you have published. So, make sure to create and post quality and informative content.

• It builds customer relationship: Through content you can communicate with your visitors/targeted audience. It is an effective strategy in building relationship by engaging the customers with your compelling content. As content is the means that speaks who you are, what you are in, your skills, knowledge, expertise and so on.

• Drives traffic to your website: Search engines like Google consider content in giving the search engine rankings. Here you need to provide a quality, informative and compelling content that should attract, engage and retain the customers. A happy customer always tries to come to visit your site for more information. This happens if you update the information on a regular basis. The ultimate results is – more visits, more traffic and more the chance of conversions.

Therefore, develop good content that can attract, engage and retain the customers. So, make sure to post your content or share links to your social media sites and the third party sides.

Tips on Getting Prospects to Download Dealership Mobile App

Mobile applications can help auto dealerships sell more cars, earn new business and spread their brands. But to promote these programs dealerships need to commit. A mobile application should not be a tough sale for an experienced car sales person. In the app market, dealership app are some of the most practical apps. With a good quality app, potential customers can search or browse the inventory, schedule the appointments with the dealer and contact the dealership directly with the app. These are all possible with a unified platform in the mobile application. To find the right vehicle more and more car buyers are using multiple devices. According to autotrader.com, the car shoppers usage of multiple devices will double to more than 50% by 2018. So it seems like a wise decision by the dealerships to jump on the mobile technology.

• Making as great: An unreliable mobile app does not succeed in the market because smartphone users depend on those that are convenient. The first step in promotion of an app is making an app worth promoting. Consider the major complaints that the smartphone users have with the apps. According to Apigee,  an analytics firm, 76% of mobile phone users give an app that freezes a bad review.

Users also complain about that apps load slowly and sometimes crashed. Do not release the app until it is properly tested across different platforms and devices. You may have an urgency to release the mobile app, but remember that a faulty app will damage your dealership's reputation in moving forward with mobile. To boost your application's appeal, offer some incentives. Include features such as upgrades, gifts or auto warranties (like those are available through carchex.com) as a part of your mobile app. Not only interested consumers are more likely to download, they are also likely to purchase.

• Sell your mobile app: The dealership sales personnel spend their time persuading people to make significant investments in the vehicles. When compared with a twenty five thousand dollars sedan, a less expensive mobile app is an easy sell. When the sales people talking to potential customers, they can easily promote the app. Prospects will appreciate the convenience of a mobile app even if they do not close the deal. And those people will think about the dealership when they are using their phones.

• Online advertising: Advertise on the digital platforms if you decide your dealership mobile app to reach digital users. PPI (Pay Per Install) advertising is one of the efficient ways to advertise your dealership app. When a user installs your mobile app, you need to pay only for advertising. Target advertising is the key for a successful PPI campaign. It seeks the impressions from users those who are interested in the product. Mobile advertising can direct users to a landing page, which enables them to download the mobile app on the spot.

If you want to reach a broad user base, develop your mobile app for both Android and iOS users. If you leave either out, you will lose an important pool of potential users. Android beat iOS to one million mark. However, in the mobile market apple remains a major player. If you want to partner with an app developer, ensure that those are capable of developing your program across at least these two major platforms.

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Growth of Content Marketing

Content Marketing is the largest gathering of content marketing professionals in the world. The most important themes for Content Marketing are the power and culture of influence for marketing and the content strategy for content marketing. The main thing about content marketing through online is marketing professionals can engage in dialogue with the audience.  So, for these reasons, content marketing is still growing even though it is a traditional way of marketing. But the content used should be informative and influential.

However content marketing is on the rise. Timely content needs to be an integral part of your marketing strategy. 90% of the Marketers are already following and doing this, but not all have realized the extent of content marketing.

60% of B2B marketers plan to spend more on content marketing but only 26% of those surveyed are actually doing it. With the easy creation of content, if start-ups rise, this may create a shift in how marketers approach this area.

In 2011, Google panda update separated good content from the bad content and many sites have improved their site rankings for creating high quality content.

Traditional marketing has further slowed down and eBooks are on the rise. According to the study conducted by content marketing institute in 2011, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. The most popular tactics employed by B2B marketers are articles posting, social media, blogs, e-Newsletters, case studies and in-person events. To measure the success of content marketing is the web traffic.

Effective Marketing with Superior Marketing Strategy

Marketing strategy is an important component of marketing management. It is generally the next step after analyzing about consumers, competitors and the current position of their business. Just like, if your firm is a leading service provider of the industry, then you have to make sure you are taking necessary steps to retain the position. Deciding the specific objectives, market share, long-term profitability, etc. all comes under an effective marketing strategy. It is a complex process and thus many small businesses tend towards professional marketing consulting services to have a reliable and efficient marketing strategy.

Marketing strategy is said to be effective when it achieves competent goals like market positioning of a product or a brand, and achieving a leading position compared to its competitors’ product or brand. Competitors are not the top positioned firms always. For a SME its competitor will be like another SME following almost same marketing concept.