Tips on Getting Prospects to Download Dealership Mobile App

Mobile applications can help auto dealerships sell more cars, earn new business and spread their brands. But to promote these programs dealerships need to commit. A mobile application should not be a tough sale for an experienced car sales person. In the app market, dealership app are some of the most practical apps. With a good quality app, potential customers can search or browse the inventory, schedule the appointments with the dealer and contact the dealership directly with the app. These are all possible with a unified platform in the mobile application. To find the right vehicle more and more car buyers are using multiple devices. According to autotrader.com, the car shoppers usage of multiple devices will double to more than 50% by 2018. So it seems like a wise decision by the dealerships to jump on the mobile technology.

• Making as great: An unreliable mobile app does not succeed in the market because smartphone users depend on those that are convenient. The first step in promotion of an app is making an app worth promoting. Consider the major complaints that the smartphone users have with the apps. According to Apigee,  an analytics firm, 76% of mobile phone users give an app that freezes a bad review.

Users also complain about that apps load slowly and sometimes crashed. Do not release the app until it is properly tested across different platforms and devices. You may have an urgency to release the mobile app, but remember that a faulty app will damage your dealership's reputation in moving forward with mobile. To boost your application's appeal, offer some incentives. Include features such as upgrades, gifts or auto warranties (like those are available through carchex.com) as a part of your mobile app. Not only interested consumers are more likely to download, they are also likely to purchase.

• Sell your mobile app: The dealership sales personnel spend their time persuading people to make significant investments in the vehicles. When compared with a twenty five thousand dollars sedan, a less expensive mobile app is an easy sell. When the sales people talking to potential customers, they can easily promote the app. Prospects will appreciate the convenience of a mobile app even if they do not close the deal. And those people will think about the dealership when they are using their phones.

• Online advertising: Advertise on the digital platforms if you decide your dealership mobile app to reach digital users. PPI (Pay Per Install) advertising is one of the efficient ways to advertise your dealership app. When a user installs your mobile app, you need to pay only for advertising. Target advertising is the key for a successful PPI campaign. It seeks the impressions from users those who are interested in the product. Mobile advertising can direct users to a landing page, which enables them to download the mobile app on the spot.

If you want to reach a broad user base, develop your mobile app for both Android and iOS users. If you leave either out, you will lose an important pool of potential users. Android beat iOS to one million mark. However, in the mobile market apple remains a major player. If you want to partner with an app developer, ensure that those are capable of developing your program across at least these two major platforms.

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