Thursday, September 6, 2007

What is Search Engine Optimization (SEO)?

A web site however nicely designed doesn’t serve its purpose unless it is seen by the targeted audience. A lot of highly successful websites with simple layouts get lots of visitors because they get the promotion right. The process of increasing traffic to your website comprises of several ingredients, which should be carried out in the right mix to obtain desired results.
Search Engine Optimization (SEO) is a process of altering the content or structure of web site so that it ranks higher in the pages of search engine results while a specific key word is being searched. The higher the website gets ranked the greater the probability of the site being visited.
Most people arrive at a website after conducting a search. Therefore, SEO becomes necessary because your site is unlikely to have any visitors unless it gets shown on the results page, letting people know about its existence.

Related Links:
Professional seo
automotive seo