Growth of Content Marketing

Content Marketing is the largest gathering of content marketing professionals in the world. The most important themes for Content Marketing are the power and culture of influence for marketing and the content strategy for content marketing. The main thing about content marketing through online is marketing professionals can engage in dialogue with the audience.  So, for these reasons, content marketing is still growing even though it is a traditional way of marketing. But the content used should be informative and influential.

However content marketing is on the rise. Timely content needs to be an integral part of your marketing strategy. 90% of the Marketers are already following and doing this, but not all have realized the extent of content marketing.

60% of B2B marketers plan to spend more on content marketing but only 26% of those surveyed are actually doing it. With the easy creation of content, if start-ups rise, this may create a shift in how marketers approach this area.

In 2011, Google panda update separated good content from the bad content and many sites have improved their site rankings for creating high quality content.

Traditional marketing has further slowed down and eBooks are on the rise. According to the study conducted by content marketing institute in 2011, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. The most popular tactics employed by B2B marketers are articles posting, social media, blogs, e-Newsletters, case studies and in-person events. To measure the success of content marketing is the web traffic.

About $78 Million Spent in Online Advertising by Us Presidential Campaigns for 2012 Race

In the October 2012, US Presidential elections race, both the campaigns - Republican president candidate former Massachusetts Gov. Mitt Romney and President Barack Obama spent huge amount on online advertising that costed them double than the actual cost to build the Washington Monument and the Lincoln Memorial.

According to the Federal Election Commission data Online Advertising for the 2012 presidential race increased a whopping 251% from four years ago.

An Online Marketing firm from the San Francisco reviewed the data and provided information in a Infographic way showing how the collective $78 million was spent during that time.

In the Infographic data, it shows President Barack Obama spent a total $52 million on online ads during his 2012 campaign and $26 million was spent by the Gov. Mitt Romney's campaign. From this, we can understand that President Barack Obama spent double amount on online advertisement than Gov. Mitt Romney for 2012 US presidential race.

One of the US Channels said that Barack Obama appears to have outpaced Romney in Google ad spend, budgeting twice as much for search advertising and 3 times as much for display advertising.

ReTargeter.com illustrated and pointed out that how much money spent by whom is compared to the actual costs to build Monument and Memorial. Each campaign spent almost cost nearly up to $28 million to build the Washington Monument and about $40.5 million to build the Lincoln Memorial.

From the above information, we can say that how online advertising played a huge role in presidential elections.