Content Marketing is the largest gathering of content marketing professionals in the world. The most important themes for Content Marketing are the power and culture of influence for marketing and the content strategy for content marketing. The main thing about content marketing through online is marketing professionals can engage in dialogue with the audience. So, for these reasons, content marketing is still growing even though it is a traditional way of marketing. But the content used should be informative and influential.
However content marketing is on the rise. Timely content needs to be an integral part of your marketing strategy. 90% of the Marketers are already following and doing this, but not all have realized the extent of content marketing.
60% of B2B marketers plan to spend more on content marketing but only 26% of those surveyed are actually doing it. With the easy creation of content, if start-ups rise, this may create a shift in how marketers approach this area.
In 2011, Google panda update separated good content from the bad content and many sites have improved their site rankings for creating high quality content.
Traditional marketing has further slowed down and eBooks are on the rise. According to the study conducted by content marketing institute in 2011, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. The most popular tactics employed by B2B marketers are articles posting, social media, blogs, e-Newsletters, case studies and in-person events. To measure the success of content marketing is the web traffic.
However content marketing is on the rise. Timely content needs to be an integral part of your marketing strategy. 90% of the Marketers are already following and doing this, but not all have realized the extent of content marketing.
60% of B2B marketers plan to spend more on content marketing but only 26% of those surveyed are actually doing it. With the easy creation of content, if start-ups rise, this may create a shift in how marketers approach this area.
In 2011, Google panda update separated good content from the bad content and many sites have improved their site rankings for creating high quality content.
Traditional marketing has further slowed down and eBooks are on the rise. According to the study conducted by content marketing institute in 2011, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. The most popular tactics employed by B2B marketers are articles posting, social media, blogs, e-Newsletters, case studies and in-person events. To measure the success of content marketing is the web traffic.
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