About $78 Million Spent in Online Advertising by Us Presidential Campaigns for 2012 Race

In the October 2012, US Presidential elections race, both the campaigns - Republican president candidate former Massachusetts Gov. Mitt Romney and President Barack Obama spent huge amount on online advertising that costed them double than the actual cost to build the Washington Monument and the Lincoln Memorial.

According to the Federal Election Commission data Online Advertising for the 2012 presidential race increased a whopping 251% from four years ago.

An Online Marketing firm from the San Francisco reviewed the data and provided information in a Infographic way showing how the collective $78 million was spent during that time.

In the Infographic data, it shows President Barack Obama spent a total $52 million on online ads during his 2012 campaign and $26 million was spent by the Gov. Mitt Romney's campaign. From this, we can understand that President Barack Obama spent double amount on online advertisement than Gov. Mitt Romney for 2012 US presidential race.

One of the US Channels said that Barack Obama appears to have outpaced Romney in Google ad spend, budgeting twice as much for search advertising and 3 times as much for display advertising.

ReTargeter.com illustrated and pointed out that how much money spent by whom is compared to the actual costs to build Monument and Memorial. Each campaign spent almost cost nearly up to $28 million to build the Washington Monument and about $40.5 million to build the Lincoln Memorial.

From the above information, we can say that how online advertising played a huge role in presidential elections.

97% of French Internet Users View Online Display Ads

The most recent trend of online advertising is most helpful for the growth of businesses throughout the world. Online advertising includes the use of Internet to provide marketing messages thereby attracting the customers. The customers are not restricted to a single location and are spread worldwide.

Online advertising can include anything like text or display advertisements. It has been found that online display advertisements have more effect on consumers than any others. As stated by Comscore, it was found that 97% of the Internet uses of France were exposed to 55 billion online display advertisements in April 2011.

Among them, 15.7 billion were served on the online display ads on social networking sites. It constituted 82% of all people who were exposed to the display advertisements in April 2011. The largest share of online display advertisements were viewed through social networking sites (29%). The share of online display views by services was found to be 12.7%. It was followed by portals (12.1%), entertainment (7.8%), sports (4.1%), directories or resources (3.6%), and news or information (3.3%). The share of online display advertisement views by other publisher categories like games, community and retail was found to be 3%, 2.9% and 2.7% respectively. This data was as per the comscore Ad metrix which included online display ad views by Internet users of France above 15 years of age. With the increasing trend of online display advertising and also the rise in number of persons viewing the ads, the businesses are found to be more successful in terms of marketing.

How Internet Advertising Agency Helps Your Brand Promoting

Beginning of world of Internet has increased traffic of customers in huge numbers and it is Internet advertising agency that steers this traffic to any seller of a product or service. Today, most of the people search through Internet for retrieving related product knowledge and realizing this fact, online advertisers have devised various procedures to capture such potential traffic for their clients. In olden days primary level of advertising would indicate to posting ad to the classifieds at local newspapers and use radios. But now here arrives the internet that encompasses opportunities to take your business off to the web world as well as to other straight media such as glow signboard, billboard, TV, radio, and newspapers.

Now high penetration over media, an internet advertising agency has plan different procedures to give visibility to your products and services through different layer of media. And also we can advertise our products in specific regional wise. More importantly, people now interested over the pages of websites or search engines to keep abreast the latest information on any given products or services than at the classified sections of newspapers. So more leads would be generated; consequently, more profits will be expected. And an internet advertising agency delivers an array of promotional solutions to meet your goals and budget too. Though, large brands also rely upon online ad agencies for retaining, maintaining and exploring new horizons of client base through these, due to cost usefulness of online ads, it is hugely helpful for small and middle scale business owners. So many online business owners are looking for ad agencies, now many Professional SEO companies are offering various inexpensive advertising methods.