Marketing strategy is an important component of marketing management. It is generally the next step after analyzing about consumers, competitors and the current position of their business. Just like, if your firm is a leading service provider of the industry, then you have to make sure you are taking necessary steps to retain the position. Deciding the specific objectives, market share, long-term profitability, etc. all comes under an effective marketing strategy. It is a complex process and thus many small businesses tend towards professional marketing consulting services to have a reliable and efficient marketing strategy.
Marketing strategy is said to be effective when it achieves competent goals like market positioning of a product or a brand, and achieving a leading position compared to its competitors’ product or brand. Competitors are not the top positioned firms always. For a SME its competitor will be like another SME following almost same marketing concept.
Marketing strategy is said to be effective when it achieves competent goals like market positioning of a product or a brand, and achieving a leading position compared to its competitors’ product or brand. Competitors are not the top positioned firms always. For a SME its competitor will be like another SME following almost same marketing concept.
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