Online marketing is the future of marketing and it is a great way to reach the masses. But as every good thing has also some limitations, online marketing also has a few. People are often very confused with Online Marketing or Internet Marketing since it is not so easy for all masses. Online Marketing has following limitations:
- This marketing charges cost of hardware, software, website design, online distribution costs, maintenance of site, etc..
- In present world still many number of people think that internet is a source of information gathering and many people still prefer live interaction while buying.
- Internet is not 100 percent safe so many people think it is illegitimate to market over here.
- Fear for website phishing is another major problem of internet marketing. Because of this many of the visitors will not want to use their credit card to make a purchase.
- A poor facility by online marketers also affects the online marketing since their sites contain lack inquiry response programs and customer service.
The disadvantages which are listed here are some common issues which mainly affect the online marketing.
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