Disability Charity of The Year - 2007

Alzheimer's Society has been named as disability charity of the year at the 2007 Charity Awards as recognition for the work done on the issue of Dementia.

They made a Dementia Drugs campaign in reaction to the NICE’s recommendation to cease access to Alzheimer’s Drugs on the NHS. As a result of the campaign, NICE revisited its guidance and changed its decision saying those in moderate stages of the disease can have access to the drugs.

The Coronation Street project saw the charity maximize the opportunity presented by key character Mike Baldwin developing dementia. The show attracts an audience of millions, giving an idea of the issue to many who did not understand the condition earlier.

They also submitted Dementia UK report, which was developed to establish perfect evidence, based on the impact of dementia in the UK. The report says that 700,000 people are suffering from dementia in the UK; by 2050 the number of people suffering with Dementia will reach to 1.7 million.