Sunday, August 12, 2012

97% of French Internet Users View Online Display Ads

The most recent trend of online advertising is most helpful for the growth of businesses throughout the world. Online advertising includes the use of Internet to provide marketing messages thereby attracting the customers. The customers are not restricted to a single location and are spread worldwide.

Online advertising can include anything like text or display advertisements. It has been found that online display advertisements have more effect on consumers than any others. As stated by Comscore, it was found that 97% of the Internet uses of France were exposed to 55 billion online display advertisements in April 2011.

Among them, 15.7 billion were served on the online display ads on social networking sites. It constituted 82% of all people who were exposed to the display advertisements in April 2011. The largest share of online display advertisements were viewed through social networking sites (29%). The share of online display views by services was found to be 12.7%. It was followed by portals (12.1%), entertainment (7.8%), sports (4.1%), directories or resources (3.6%), and news or information (3.3%). The share of online display advertisement views by other publisher categories like games, community and retail was found to be 3%, 2.9% and 2.7% respectively. This data was as per the comscore Ad metrix which included online display ad views by Internet users of France above 15 years of age. With the increasing trend of online display advertising and also the rise in number of persons viewing the ads, the businesses are found to be more successful in terms of marketing.

Monday, August 6, 2012

Why is Studying Abroad So Effective For Learning a Language?

Immersion is the best technique which breaks down the barriers in language learning acquisition when you're at home. when you are at your home, you stop getting your new language the moment you step outside the classroom and start speaking in your native tongue again. In this method, You may learn the mechanics of the new language, but it will never really become second nature until you live in that language.

But when students study a language at overseas have no other alternative but to use their new skills in everyday situations. In this way, all interactions become a learning experience. Even some stores also become their classrooms for learning new things. Suppose when they lost in streets of their new city, students quickly learn the direction words used in that language. These immersion experiences make the entire trip a learning experience that can build vocabulary, increase comprehension and help students reach fluency more quickly than at home.

In order to learn any language effectively abroad, only class room teaching is not enough but if you stay with native residents who speak the language, you can learn their slang. If you entirely depend on only classroom teaching, it is not much effective because such teaching you can also learn on streets and it become a type of formal learning. To speak the language of the people, one must live side-by-side with them, an opportunity only offered by immersion programs.

Students who study abroad can make the most of their experience by traveling to places that lack a large English-speaking population.

However, studying abroad benefits you in many ways. It is the optimal way to learn any language, it provides an opportunity to travel, allows you get to know another culture first-hand, will help you develop skills and give you experiences a classroom setting will never provide, affords you the opportunity to make friends around the world.