Disadvantages of Business Application software

There are certain disadvantages of business software applications. The development or purchase of software is quite costly to for businesses. It affects their budget, revenue and operations. Some software designed for a particular module or business might not support if the software is subject to expansion or additional functional requirement of business. Business software application can affect business with damaging effect of computer virus programs. Improper maintenance of infrastructure will lead to the data loss.

Now we will discuss the disadvantages of business software:

• Delay in development: While developing the software, there is a constant communication needed between the client and the developer. It may affect the operations of such department. It leads to the delay in the business process which can be harmful.

• Cost: The software is quite costly for small and medium companies. It will effect on the budget and revenue flow of the company. Even to train the employees the company has to spend the money as well time.

• Compatible issues: The compatible issues are two types. Relating to the employees and the software. Some employees may not be compatible to work on the software or it is difficult for them to understand and use the software.

As regards software part, it may not fit for the organizational requirements and it might not support the current infrastructure. Some software applications are not compatible with other software applications.

• Virus attacks: Computer virus attacks damage the entire information or partially. Sometimes, it is not possible to recover the data. Then it will be a great damage to the business.

• Theft of data: Digital data theft are difficult to trace. In most situations, it is not possible even to identify the theft. The digital data can send out through so many mediums. Once it leaked out absolutely uncontrollable.

• Hackers: Hackers are also a major problem. They try to get access to the data. Generally hackers targeted to the confidential information.

• Power: Electricity is must to operate computer software. In the developing countries the power is very problematic. Power supply does not occur without interruptions. If the power is lost while working, whatever the data entered and not saved will gone. Sometimes it will lead to software crash. To avoid this power backup is essential, for which businesses incur cost.

Note that all these disadvantage, might not affect a single organization. Some of them can be factors of concern for businesses. It is also important that most of these disadvantages are caused because of mistakes in manual operations. You can avoid such mistakes proper planning and applying the software accurately.

Benefits of Content Marketing for Your Small Businesses

Content is the buzzword in digital marketing. Content takes the form of words included in advertising. Why are people after content? This is because it is an excellent marketing strategy that helps and makes the visitor read and make purchase decision. It also works like a viral (word of mouth) from one to many. For a small business owner, what is important is they need more than satisfied customers who spreads his business. In this post, you will read more about the benefits of doing content marketing in your small businesses.

• It is a cost-effective advertising option: Content marketing is a cost-effective marketing strategy where you need to put a little effort on creating content and posting them in your websites, social media sites and other third party sites. It takes only a chunk of your marketing budget. When you compare with the traditional form of advertising such as television, radio ads, billboards, posters etc. It takes your breath and a lot of money, efforts, time in advertising them.

• It brings credibility: Blogs, articles are the important tools of content marketing that brings credibility to your online business. The more content you publish, the more your business gets exposure.  So, create a valuable informative content that should be able to resolve all the issues or problems that your target audiences are facing. Therefore, it is a best strategy to lure the competitors' customers to your products and services.

• It is a long lasting strategy: Unlike other forms of advertising, content publications such as blogs, articles will drive traffic to your website long even after they were initially published. But this depends upon the quality of the content you have published. So, make sure to create and post quality and informative content.

• It builds customer relationship: Through content you can communicate with your visitors/targeted audience. It is an effective strategy in building relationship by engaging the customers with your compelling content. As content is the means that speaks who you are, what you are in, your skills, knowledge, expertise and so on.

• Drives traffic to your website: Search engines like Google consider content in giving the search engine rankings. Here you need to provide a quality, informative and compelling content that should attract, engage and retain the customers. A happy customer always tries to come to visit your site for more information. This happens if you update the information on a regular basis. The ultimate results is – more visits, more traffic and more the chance of conversions.

Therefore, develop good content that can attract, engage and retain the customers. So, make sure to post your content or share links to your social media sites and the third party sides.